Angie’s main goal was to stand out from their competition on the shelf. This meant giving them a facelift, but more importantly an attitude adjustment that would make people smile. We refreshed everything from their logo to their packaging, and created a new brand language that was delightfully different from everyone else in the seriously crowded snack aisle.
How to ‘Print’ Type with a Needle and Thread
This inventive CMYK alphabet has been hand embroidered by Evelin Kasikov, a London based designer with a very analytical approach to craft.
Evelin found that by stitching two overlapping CMYK thread colours at 90 and 45 degrees, an ‘analogue halftone’ is created.
Originally the alphabet was created as a typographic experiment but once the technique was refined it enabled the creation of some elaborate and fantastic typographic posters like the one at the bottom.